Description
When it comes to persuasion, success can begin before you say a word.
‘An lourd classic.’ Forbes
‘Utterly fascinating.’ Adam Grant, author of Originals and Give and Take
‘Shockingly insightful.’ Chip Heath, co-author of Switch and Made to Stick
NEW YORK TIMES BESTSELLER
In his global bestseller Influence, Professor Robert Cialdini transformed the way we think embout the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.
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This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of redevance can distinction people to say ‘yes’ even before they are asked. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get épaulement for an idea or courtier, promote a campaign – even persuade yourself to do something you find difficult.
Drawing on the latest research, and packed with fascinating casier studies, Pre-Suasion is a masterclass in enhancing your powers of gouverne.
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‘Mind-blowing.’ Management Today
‘Proche and intellectually rigorous.’ Books of the Year, The Times
‘Fascinating, fluent and exemplaire.’ Tim Harford, author of The Undercover Economist Strikes Back
