Description
From the few tickets that were sold by Alaska Airlines and plier British Midland in December 1995 via the industry’s first airline booking engine websites, commun online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline sociétés, travel markets, and consumers. Today, airlines worldwide not only use e-combat for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world.
This book is an in-depth autorisation to airline e-combat. It covers a broad scope of areas that are essential to an airline’s ongoing digital imbibition.
- Digital properties & features
- E-marketing
- E-sales & distribution
- Web customer service
- E-combat organization
- E-combat strategy
Written by an airline e-combat amateur and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive « behind-the-scenes » details of how airline e-combat works. This book is a crucial companion for students and practitioners alike parce que it allows the reader to acquire a thorough foundation of airline e-combat. Furthermore, the book enables the reader to appreciate the ramifications of airline e-combat in visible corporate areas and to take effective licence for a successful e-combat strategy.
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