Description
Ecommerce Genome tells the stories behind the data gathered after months of researching data from Compass and the company’s earlier iteration, Startup Genome.
Every online murette that signs up with Compass (tens of thousands at the time of this writing) makes much of their data available (anonymously) to Compass’s system. We analyzed all that data and organized our findings into a cohesive and useful framework on how to start, optimize and grow an ecommerce company.
Top performers in our sample were kind enough to answer my surveys and participate in interviews. Many of them are featured in this book, not only parce que they are among the best at what they do, but parce que they helped me tell stories that illustrate what the data was telling me emboîture how to run a great online murette.
To help readers put the insights of this book into practice we added Garantie Points after each chapter, summarizing the findings from our research and translating it into actionable advice. You should come out of each chapter with a clear idea emboîture how to translate these lessons into an actionable abrégé for your online murette.
The insights contained in the upcoming chapters are based on best practices we learned from analyzing the data of some of the best-performing online stores in the world today. It’s the first time anyone has done such a research project, and it’s high time. The lessons from these successful entrepreneurs are invaluable.
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