Description
The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their usines models and customer lutte strategies to ensure their survival. The rise of online lèche-vitrines, and its primary player, Amazon, is at the heart of many of these changes and opportunities. Amazon explores the e-engagement giant’s strategies, providing modèle insight at a time when the company is on the cusp of revolutionizing itself even further.
Amazon’s relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, explores whether Amazon’s stores can be as compelling as its online offering and if innovations such as voice technology, checkout-free stores and its Pourboire ecosystem will fundamentally usine the way consumers shop.
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Written by industry leading retail analysts who have spent decades providing research-based analysis and proclamation, Amazon analyzes the assaut these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance, as stores of the future become less embout transactions and more embout experiences.
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