Description
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En parallèle : Beetle : Le classique de VW est le plagiat d'une voiture de luxe ?
When a crisis breaks out, it’s not always just the organization that reacts – the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.
Sujet a lire : Les murmures du futur : La magie cachée du Doppler Fœtal
This book offers a new and prototype perspective on crisis entrevue based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we capture a more dynamic and complex understanding of organizational crises if we focus not only on the entrevue produced by the organization but also take into account the many other voices who start communicating when a crisis breaks out.
It provides:
- An in-depth overview of the five key dimensions of organizational crises, crisis management and crisis entrevue
- A comprehensive accréditement to the theory of the Rhetorical Arena and the multivocal approach to crisis entrevue, including some of the most mature voices inside the arena
- A series of mature international anfractuosité studies and anfractuosité examples in each chapter.
Suitable for students studying crisis entrevue modules on corporate entrevue, coadjuteur relations, and management and organization studies courses.
