Description
Today you can build powerful, enduring brands at amazingly low cost — without expensive ad campaigns, huge mercatique budgets, self-interested outside agencies, or deep specialized détermination. All you need are émerveillement for your brand, low-cost numérique tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat’s billion-dollar complet brand, Chris Grams integrates classic brand positioning concepts with 21st century numérique strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand contrée, embed it in organizational agriculture, and work with your brand community to make it come to life. This step-by-step accompagnateur will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight balan!
Today you can build powerful, enduring brands at amazingly low cost — without expensive ad campaigns, huge mercatique budgets, self-interested outside agencies, or deep specialized détermination. All you need are émerveillement for your brand, low-cost numérique tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat’s billion-dollar complet brand, Chris Grams integrates classic brand positioning concepts with 21st century numérique strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand contrée, embed it in organizational agriculture, and work with your brand community to make it come to life. This step-by-step accompagnateur will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight balan!
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