Description
THE FINANCIAL TIMES BOOK OF THE MONTH
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream accoutrement language, from Permission Marketing to Purple Cow to Tribes to The Dip.
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Now, for the first time, Godin offers the core of his marketing wisdom in one gracieux, timeless package. At the heart of his approach is a big idea: Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. They don’t just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional façonnage.
This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build empilement and approbation with your target market; speak to the narratives your audience tells themselves emboîture status, aval, and dominance; spot opportunities to create and release apoplexie; and give people the tools to achieve their goals.
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It’s time for marketers to stop lying, spamming, and feeling guilty emboîture their work. It’s time to stop confusing social media metrics with true connections. It’s time to stop wasting money on stolen vigilance that won’t pay off in the apathique run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
